Post by Admin on Oct 4, 2013 13:07:34 GMT 7
PM seeks data from provinces for tourism strategy
BAMRUNG AMNATCHAROENRIT
The Nation October 4, 2013 1:00 am
Prime Minister Yingluck Shinawatra has assigned the Tourism Ministry to collect in-depth information in each province across the nation to chart out a clear strategy to increase the country's competitiveness in the long haul.
Tourism Minister Somsak Pureesrisak said yesterday after a meeting with Yingluck that the collected information would be fed into a database to map out measures to standardise national tourism. The methodology will be the same as for the World Economic Forum's Travel and Competitiveness Index.
The move is aimed at achieving Bt2.2 trillion in tourism revenue in 2015.
There are 24-25 measures of tourism and three sub-indexes - regulatory framework; business environment and infrastructure; and human, cultural and natural resources.
The information would cover the number of foreign and local tourists in each province, their spending, their length of stay, hygiene, Internet access, air transport, tourism place standards and skilled workers.
The data would be analysed and similar provinces will be clustered to tailor tourism promotion packages for them. This will make it even easier to know what an area in the country should do strategically to capture a specific group of tourists.
This would help boost tourism revenue in the areas, especially in the secondary provinces. It will also ease congestion in some tourism areas, which is one of the problems the country is facing.
Data collection is expected to be completed next quarter.
The outlook for this quarter was still positive, but the ministry would launch more aggressive campaigns to entice visitors into spending more and spending more time here, he added.
BAMRUNG AMNATCHAROENRIT
The Nation October 4, 2013 1:00 am
Prime Minister Yingluck Shinawatra has assigned the Tourism Ministry to collect in-depth information in each province across the nation to chart out a clear strategy to increase the country's competitiveness in the long haul.
Tourism Minister Somsak Pureesrisak said yesterday after a meeting with Yingluck that the collected information would be fed into a database to map out measures to standardise national tourism. The methodology will be the same as for the World Economic Forum's Travel and Competitiveness Index.
The move is aimed at achieving Bt2.2 trillion in tourism revenue in 2015.
There are 24-25 measures of tourism and three sub-indexes - regulatory framework; business environment and infrastructure; and human, cultural and natural resources.
The information would cover the number of foreign and local tourists in each province, their spending, their length of stay, hygiene, Internet access, air transport, tourism place standards and skilled workers.
The data would be analysed and similar provinces will be clustered to tailor tourism promotion packages for them. This will make it even easier to know what an area in the country should do strategically to capture a specific group of tourists.
This would help boost tourism revenue in the areas, especially in the secondary provinces. It will also ease congestion in some tourism areas, which is one of the problems the country is facing.
Data collection is expected to be completed next quarter.
The outlook for this quarter was still positive, but the ministry would launch more aggressive campaigns to entice visitors into spending more and spending more time here, he added.