William Heinecke, chairman of Minor International, has written an open letter to foreign tourism authorities and the ambassadors of all nations represented in Thailand asking them to remove or reword warnings that have been placed, at times unnecessarily and unfairly, on travel to Bangkok and elsewhere in the country.
"I sincerely thank those who assisted in changing their country's travel advisories to reflect the true situation, that while disruptions in certain parts of Bangkok were occurring, travel to other parts of the capital and the Kingdom remained trouble-free," he said.
Official reports state that almost half of the Thai population is employed by the service industry, which creates more than 40 per cent of annual GDP.
"I am passionate about the recovery of Thailand's tourism sector and how we can actively transform any negative perceptions worldwide that linger from the recent protests," he wrote.